Robin: Hello, and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I’m Robin Tooms, vice president of strategy at Savage Brands. And my guess again today is Jane Henry, CEO of Xcution Inc. So, Jane, welcome back to Brandanomics.

Jane: I love it here.

Robin: Jane, we’ve been talking about how we help companies with their internal branding and it’s really about putting the employees in the right mindset and giving them the right tools. But I want you to turn that lens a bit internally into your own company. So how do you do it at Execution?

Jane: So for us it’s talking about it on a day to day basis. So our core values are service leadership, partnership and accountability. So it’s not just defining those core values, but we also say, so how do you know when you’re a service leadership? Well, we’re in service leadership because people asking us, can you help us. We’re in partnership because they’re asking us, what do you think? And we’re being accountable cause we’re getting our job done.

Robin: You make it visible.

Jane: That. Make it visible on a day to day basis.

Robin: So this is probably really good advice for other companies that are running professional services firm. What advice do you have to give to them?

Jane: My favorite exercise is Jim Collins’ Martian exercise. Where he says if the Martians were to come and visit the earth and look at your company, what would they see? So, you know put yourself out of the community and what your clients want you to be. What would they see as a part of your employees, how they behave on a day to day basis? So think about that. Commit it to paper. And then share it. Next thing you know you’ll be getting the results you only aspired to, to achieve.

Robin: Well, thank you. Great advice. I will definitely do that.

Jane: Awesome. Good.

Robin: This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies.