Robin: Hello, and, “Welcome,” to another to this edition of Brandonomics, an inside look at top brand and their marketing strategies. I am Robin Tooms, VP of Strategy at Savage Brands. And, my guest, again, is Jeppe Hansgaard, Partner at Innovisor. So, Jeppe, thank you, again, for coming back to Brandonomics.
Jeppe I am glad I can be here again, Robin. Thank you.
Robin: Wonderful! Well, Jeppe, you’ve talked to us before about, kind of, what Innovisor does in terms of identifying internal influencers. So, for people like me, that’s important; to help us identify internal brand champions – to get those messages out. But, what I also find interesting about this is, it can go beyond branding. Like, once you find those internal influencers, they can be used in other ways, as well. So, I’d like to, kind of hear something about that.
Jeppe So, let me give you a few examples. The influencers; I mean, they’re not only influential, from a brad perspective. They’re also influential from any kind of corporate situation.
Robin: Right; the champions, yeah.
Jeppe The champions for whatever initiatives you have. So, we have examples where we’ve been using them as value ambassadors.
Jeppe So, to drive up values in a company. They’re really, really powerful in doing that. We also have examples where we use them as – within the _____ business – as safety ambassadors. So, the company that wants to roll out a safety contract; make sure to engage them in the way they want to roll out the safety contract. And, then, they make sure that it gets instilled in the organization.
Robin: Right. So, any corporate change initiative; they can use this as an idea to find out how they can make it successful?
Robin: Alright. Well, thank you. That is great feedback. In fact, I think you even said you can get feedback from them.
Jeppe That is true; you can get feedback from them because, when you know who they are, they will tell you what is wrong and what is not wrong with your initiative. And, then, you can adjust it so you can focus your initiative much more on [Inaudible].
Robin: OK. That’s what can make it successful, then.
Jeppe It’s a learning experience.
Robin: Well, thank you for sharing that.
Jeppe Thank you.
Robin: This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies.
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