HighDrive NetworkHighDrive NetworkHighDrive NetworkHighDrive Network
  • Programs
    • The BusinessMakers
    • The EnergyMakers
    • HXTV
    • HealthMakers
    • BusinessMakers USA
    • Entrepreneur’s Playbook
    • Business Builders
    • Brandonomics
    • Women Mean Business
    • Biz Moments
  • About HighDrive
  • Contact

Brandonomics from Savage – Jim Manskey

Brandonomics | Episode: 524 | Guests: Jim Manskey | 0
Changing a culture, image or brand can provide unexpected benefits… and may take much longer than planned. Robin Tooms interviews Jim Manskey, president of TBG Partners, a landscape architect firm.

Robin: Hello and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I am Robin Tooms, VP of Strategy at Savage Brands and my guest today is Jim Manskey, President at TBG Partners. So Jim, welcome back; I’m glad you’re back on the show.

Jim: Thank you Robin, always a pleasure.

Robin: Well I’ve loved talking to you about some of the leadership transition at TBG Partners and what you’ve been doing around the brand but this has been a big process for you and I’m curious kind of where you see yourself on that journey right now and maybe why you’re at that stage.

Jim: So much bigger a process than I ever anticipated. We were told going in 3 to 5 years and being service oriented we thought that’s crazy, we can get much quicker. The reality is what we’ve discovered is that to go organizationally and truly wrap organization around delivering on our purpose it is 3 to 5 years and I’m convinced that’s at a minimum because we truly are changing our conversation.

Robin: Yeah, and that’s what’s interesting about what you’re talking here is it’s not just about launching a new external image, this is about reshaping the organization and that takes time.

Jim: Absolutely, more time than literally from the way we communicate, from hiring and recruiting to changing the sort of personal dynamic of leaders that have been with us for years and years and helping them understand this new paradigm for how we communicate and deliver our purpose.

Robin: And since you’ve started this process you’ve likely seen some benefit, so now that you’ve reorganized your own purpose what’s a benefit that you’ve seen?

Jim: I think on the surface most impactfully is recognizing the consistency of culture across 6 offices and 150 employees give or take, it’s really been a rallying point with regard to from the newest recruits and interns to the most seasoned leadership folks, in terms of rallying around that common purpose, which we’ve not had before and so it’s really putting us on a single path.

Robin: Well I’m glad you shared that, I can think of some other leaders maybe in similar situations that want to learn from what you’ve gone through.

Jim: Well thank you, I hope so.

Robin: Thank you. This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies.

brought to you by

Recent Brandonomics Episodes

Patricia Quinlan - InkJet Inc.

Patricia Quinlan – InkJet Inc.

What happens when you have mad scientists on staff? Just check the manifesto. (The ...
Brandonomics
Patricia Quinlan - InkJet, Inc.

Patricia Quinlan – InkJet, Inc.

Purpose and behavior can bring a company’s values to life. Are your employees advocates ...
Brandonomics
Patricia Quinlan - InkJet Inc.

Patricia Quinlan – InkJet Inc.

There are many ways to make a company successful. At InkJet, mission, vision and ...
Brandonomics
Bret Farrar - Sendero Consulting

Bret Farrar – Sendero Consulting

Values rooted in passion offer a winning combination for his company. Bret Farrar is ...
Brandonomics
Bret Farrar with Sendero

Bret Farrar with Sendero

Core values are important. Can you articulate yours? The CEO and founding partner for ...
Brandonomics
Bret Farrar - Sendero Consulting

Bret Farrar – Sendero Consulting

Shouldn’t stewardship—a sense of purpose—be tied to an organization’s culture? Bret Farrar thinks so ...
Brandonomics
Load More Episodes Loading...
© HighDrive 2018-2019 | All Rights Reserved
  • About HighDrive
  • Charlotte, NC
  • Columbus Ohio
  • Contact HighDrive
  • Fort Lauderdale
  • HighDrive Network
  • HighDrive Programs
    • Biz Moments
    • Brandonomics
    • Business Builders
    • BusinessMakers USA
    • Entrepreneur’s Playbook
    • HealthMakers
    • HXTV
    • The BusinessMakers
    • The EnergyMakers
    • Women Mean Business
  • HighDrive Weekly
  • Indianapolis Indiana
  • Kansas City
  • Milwaukee
  • Nashville
  • Oklahoma City
  • Raleigh NC
  • San Antonio
  • Seattle
HighDrive Network