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Using a Force Field Analysis to Help Your Business

Entrepreneur's Playbook | Episode: 580 | Guests: Byron Hebert | 0
Have you done a force field analysis? You should! Byron Hebert, director of Entrepreneurial Advisory Services at PKF Texas, offers another Tool Time Update.

Byron: Hi, my name is Byron Hebert and I’m here to give you another quick Tool Time Update, brought to you by PKF Entrepreneur Playbook. What I want to talk to you about today is a force field analysis. This is a good tool for you and your management team to work together to help eliminate issues in your company. Just think now, if you worked on one of these issues every four or five weeks, what your business would look like by the end of the year.

So what we do with the force field analysis is we put the issue right down the middle of the page. That is, in this example, we’re gonna talk about employee turnover – how you can improve your employee turnover.

So maybe when we start talking about how we can positively impact this issue of employee turnover, we may think, “Well, we need a mentor program. Or maybe we need better orientation.” So what we want to think about is how we can positively impact this business.

Then, once you’ve done that, you think, “Well, what is keeping us from doing it? How can I eliminate some of the negative impacts here?” This is where you go to find out about your soft issues that you may not be hearing about but you need to hear about. Maybe you’ve got the wrong HR manager. You may not find out about that unless you go through an exercise like this with your group.

Now, next, what you want to do is start ranking these. Which ones do we want to work on? It can come from either all negative, all positive, or a mix of the two. It doesn’t matter. The point is you want to pick the best two or three ideas out of this exercise and start an implementation process. Again, this is force field analysis, a great tool for you to use with your management team to eliminate issues in your business.

My name’s Byron Hebert. This has been a quick tool time update, brought to you by PKF Entrepreneur Playbook. If you’d like some more information on how these mind-shop tools can help you and your business, please contact PKF Texas. Thank you.

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