Russ: This is PKF Texas, Entrepreneurs Playbook. I’m Russ Capper, this week’s guest host. And we’re continuing on the topic of Port Advisory services. And I’m here with Keith Miceli, International Business Adviser at PKF Texas. Welcome back to the Playbook, Keith.

Keith: Nice to be back!

Russ: With all of the exporting that’s taking place from Houston, Texas I would think, Keith, that there’s a lot of businesses actually considering now, maybe, exporting their product or services. What would you tell ’em?

Keith: Well, Russ, I think it’s important to note that 95 percent of the world’s population live outside of the United States. So, Houston companies have an opportunity to tap into that very large consuming market. And, in doing so, they can grow their business and create opportunities to diversify their income and revenues. And, generally speaking, companies need to do, at least, four basic things. They need to create an export plan, conduct market research, identify buyers and learn a lot more about export financing, insurance and shipping.

Russ: Sounds wise to me. I think there’s just gonna be a lot of activity and you’re probably gonna be involved in a lot of it.

Keith: Yes, sir!

Russ: Alright. There we go. This has been another Thought Leader Production brought to you by PKF Texas, Entrepreneurs Playbook. Tune in, next week, for another chapter.